The Importance of Brand Advertising
This week Randall Rothenberg, the President of the IAB, released a self-proclaimed “manifesto” which picks up many relevant themes to our work at Brand.net. It’s quite long, but the first 3 sections...
View ArticleA Brief Analysis of the Ad Supply/Demand Imbalance
It’s true that there’s an imbalance between supply and demand, which is putting downward pressure on rates as highlighted in this morning’s WSJ article “Future Shock for Internet Ads?”. However, I...
View ArticleInteresting MediaPost Blog –“Team Publishing: Stop Whining”
Many interesting points raised in this recent MediaPost Blog. Certainly an interesting take on one of the reasons for the current predominance of DR over Branding in online advertising and I agree...
View ArticleBranding needs the web…and the web needs branding
Solid article on ClickZ last week with some insightful commentary from Nielsen Online CEO John Burbank. Mr. Burbank correctly identifies lack of brand dollars online as the source of current downward...
View ArticleMisconceptions about Yield Management and Channel Conflict
Another interesting article from Forbes.com’s Jim Spanfeller yesterday. I wholeheartedly agree his point about the online ad industry focusing too much on demand fulfillment and too little on demand...
View ArticleA “future” cure for online ad pricing volatility
A very interesting post on AdExchanger today covering the first installment in what DataXu expects to be a monthly series of reports on market trends. DataXu disclosed historical volatility of prices...
View ArticleFloors are not Fraud
Hi all. I have been thinking about cracking my knuckles and getting back to the literary salt mine for a while now and I saw an article yesterday that just I couldn’t resist. Right off the bat, the...
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